An aggressive online and social media strategy has helped Centum post
an impressive growth of 13.3 per cent in 2012 despite a challenging
economic and lending environment.
“We achieved a 13 per cent growth over last year’s volume of more than
$6 billion,” said Paul Therien, director of business development for
Centum. “Our new Web platform as well as our CRM (customer relations
management) system with links to blogsites and social networks helped
our agents boost productivity.”
A slowing home market and tougher mortgage rules introduced by the
government this summer has been blamed by many mortgage professionals
for sluggish business. Many brokers have reported branching out to
offering other products as a way to diversify income sources.
However, Therien said many Centum agents managed to buck the trend
thanks in part to leads generated by a single-sign on site launch by the
company in April to help brokers generate leads and manage their own
websites. He said the portal makes use of search page indexing tools and
social media links to boost site “searchability.”
“The portal generated some 3,930 leads since it launched some seven
months ago,” he told MortgageBrokerNews.ca. “That’s about 562 leads per
month but we’re now targeting 5,000 leads a month.”
Also part of the program is CustomerConnect, a CRM tool which Centum
offers exclusively to agents at no cost. CustomerConnect integrates with
an agent’s website and enables the agent to communicate to their
clients via social networks such as Twitter and Facebook as well as
personal blogsites.
“These days, the average consumers does a web search not a phone a call
before making a purchase or contacting a service provider,” Therien
said. “What CustomerConnect does is put our agents in front of that
consumer when they’re online.”
http://www.mortgagebrokernews.ca/news/newsletter/170965/?utm_source=MBN+Dec.+3&utm_medium=email&utm_campaign=MBN+Dec.+3
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